What We Do ?
The Green Power Market Development Group team visiting the 500 kW rooftop solar photovoltaic system at Johnson & Johnson's Janssen facility in Titusville, NJ. The Green Power Market Development Group is a collaboration of 12 leading corporations and the World Resources Institute dedicated to building corporate markets for green power. Our goal is to develop corporate markets for 1000 MW of new, cost competitive green power by 2010. In the late 1990s General Motors, British Petroleum, Monsanto and the World Resources Institute undertook the Safe Climate, Sound Business Initiative (SCSB) to overcome the apparent conflict between energy needs and the desire to reduce greenhouse gas emissions (80% of which is energy derived from fossils fuels, the principle source of anthropogenic greenhouse gas emissions*). After reviewing three long-term energy scenarios, the partnership of fossil fuel intensive, industrial corporations agreed that "it will be difficult to reduce CO2 emissions without sharply increasing reliance on renewable energy sources."** An action agenda was developed based on the findings of the SCSB and the Green Power Market Development Group was initiated as one of the agenda items. 80% of all anthropogenic greenhouse gas emissions result from the combustion of fossil fuels, and the U.S. emits over 20% of all global greenhouse gas. Corporations in the commercial and industrial sector account for 54% of all U.S. energy consumption and 48% of U.S. direct CO2 emissions.*** The size and concentration of corporate energy requirements and complementary 24x7 demand of energy makes many industrial and commercial corporations ideal targets for a wide variety of green power opportunities. Unique from other voluntary initiatives, WRI researchers work closely with corporate energy professionals to build the business case for green power. The Group is working to transform energy markets and develop strategies to enable corporate buyers to diversify their energy portfolios with green power and thereby help address climate change.
Mission & Vision
- Develop strategies to reduce green power costs by using innovative purchasing options, by reducing transaction costs for companies, and by gaining economies of scale through working as a group.
- Reduce market barriers faced by green power suppliers and buyers by providing independent information to potential customers.
- Define the business case for buying green energy products by recognizing the value of renewable energy to diversify energy portfolios.
- Clean drinking water technologies through the use of water filtration products.